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The Only CRM Built to Turn Your Equipment Data Into Revenue

ELM surfaces leads your teams can't see and converts connected asset data into sales and service revenue — turning every asset, inspection, and interaction into a revenue opportunity.

See How It Works See the Revenue Streams
Multi-OEMData unified in one dashboard
AutomaticLeads created without manual entry
6 StreamsRevenue types ELM activates

The Only CRM Built to Turn Your Equipment Data Into Revenue

ELM surfaces leads your teams can't see and converts connected asset data into sales and service revenue — turning every asset, inspection, and interaction into a revenue opportunity.

See How It Works See the Revenue Streams
Multi-OEMData unified in one dashboard
AutomaticLeads created without manual entry
6 StreamsRevenue types ELM activates
Trusted by Dealers and OEMs Worldwide
Carter Machinery Ag Revolution Ascendum Machinery Volvo CE Ditch Witch
What ELM Does

Every machine. Every job. Every lead — connected.

ELM brings your data, workflows, and teams together in one purpose-built dealership CRM to unlock high-margin revenue across sales, service, and rentals.

Purpose-built CRM for dealerships
Forget one-size-fits-all software. ELM is designed specifically for equipment and truck dealerships — fitting your workflows, your teams, and your customers out of the box.
→ Built for how you operate
Lead generation from connected asset data
ELM turns fault codes, inspection reports, telematics, and fluid analysis into actionable sales and service leads — automatically, without manual entry.
→ 10x+ lead conversion potential
Multi-OEM integration in one dashboard
Aggregate machine data, fault alerts, and maintenance triggers from multiple OEM platforms into a single interface your team can actually use.
→ All OEMs, one view
Automated follow-up workflows
Set rules that automatically notify the right team when a lead is created — whether from an inspection, a fault code, or a customer inquiry. No one has to remember.
→ More leads convert
Sales & service alignment in one platform
Both teams share access to full machine histories, past quotes, and open opportunities. No one works blind. No opportunity gets duplicated or dropped.
→ One shared view
Inspection-driven upsells — connected to the suite
When a tech flags a wear issue or safety concern through Inspections or TINCapture, a lead is instantly created in ELM and routed to the right person — automatically.
→ Field findings become revenue
Where the Revenue Comes From

Fuel every revenue stream from a single platform.

ELM turns inspections, telematics, and customer activity into profitable actions across service, rentals, equipment sales, and beyond.

Parts, Service & Labor
Surfaces service leads automatically
Pulls leads from inspections and diagnostics, then automates quoting — the highest-volume revenue stream ELM touches.
Rental Fleet
Utilization-driven offers
Triggers resale or service offers from usage data and return inspections.
Warranties & Maintenance
Never miss a threshold
Identifies and alerts customers before expiration or major service milestones.
Used Equipment
Resale-ready, flagged early
Flags units ready for resale or requiring pre-sale service and inspection.
New Equipment & Financing
CRM automation across the full sales cycle
Adds automation to sales cycles and delivery follow-up, and improves close rates with faster lead routing and visibility into hot prospects.
Better Together

ELM is the hub. It's only as good as what feeds it.

A CRM that generates leads is only useful if something creates the data in the first place — and something acts on the lead afterward. ELM is built to sit in the middle of the Suite, not next to it.

PM Expert
Flags overdue or upcoming PM across every OEM
TINCapture
Sends on-site findings straight into the pipeline
Inspections
Turns flagged wear or safety issues into leads
ELM
Quotes it. Routes it. Tracks it.
Technician Now
Schedules the approved work automatically

Without the rest of the Suite: ELM still generates leads — but nothing feeds it findings from the field, and nothing schedules the work once it's approved. You're left with a CRM that has no data coming in and no action going out — exactly the manual gaps ELM was built to close.

See It For Yourself

Curious if ELM could work for you? Let's chat.

Submit your info and our team will follow up, or schedule a time directly. We'll walk through the platform in the context of how your operation runs today.

✓ See how ELM turns your connected asset data into leads, live
✓ See exactly what it replaces in your current CRM stack
✓ Get a clear picture of the revenue streams it activates
✓ No commitment required — just an honest look at what's possible

📅 Schedule Your Live Demo

Pick a time that works for you — no back and forth.

Open Scheduling Calendar →

Submit Your Information