The Only CRM Built to Turn Your Equipment Data Into Revenue
Turn Every Asset, Inspection, and Interaction Into a Revenue Opportunity
Equipment Lead Management is the CRM built for dealerships—designed to surface leads your teams can’t see, and convert connected data into sales and service revenue.
The Only CRM Built to Turn Your Equipment Data Into Revenue​
Turn Every Asset, Inspection, and Interaction Into a Revenue Opportunity​
Equipment Lead Management is the CRM built for dealerships—designed to surface leads your teams can’t see, and convert connected data into sales and service revenue.
The Only CRM Built to Turn Your Equipment Data Into Revenue
Turn Every Asset, Inspection, and Interaction Into a Revenue Opportunity​
Equipment Lead Management is the CRM built for dealerships—designed to surface leads your teams can’t see, and convert connected data into sales and service revenue.
Trusted by Dealers and OEMs Worldwide
Trusted by Dealers and OEMs Worldwide.
Every Machine. Every Job. Every Lead—Connected.
ELM brings your data, workflows, and teams together to unlock high-margin revenue across sales, service, and rentals.
Every Machine. Every Job. Every Lead—Connected.
ELM brings your data, workflows, and teams together to unlock high-margin revenue across sales, service, and rentals.
Turn Operational Gaps Into Revenue-Generating Leads
🔹 Purpose-Built CRM for Dealerships
Forget one-size-fits-all software. ELM is designed specifically for heavy equipment and truck dealerships—meaning it fits your workflows, your teams, and your customers out of the box.
🔹Lead Generation from Connected Asset Data
ELM turns fault codes, inspection reports, telematics, and fluid analysis into actionable sales and service leads—without manual entry.
🔹 Multi-OEM Integration in One Dashboard
Aggregate machine data, fault alerts, and maintenance triggers from multiple OEM platforms into a single interface your team can actually use.
🔹 Automated Follow-Up Workflows
Set rules that automatically notify the right team when a lead is created—whether from an inspection, a fault code, or a customer inquiry.
🔹Sales & Service Alignment in One Platform
Equip your sales and service teams with shared access to full machine histories, past quotes, and open opportunities—so no one works blind.
🔹 Inspection-Driven Upsells via Tech Now + TINspections
Turn inspections into revenue-generating moments. When a technician flags a wear issue, missing part, or safety concern, a lead is instantly created and routed.
Turn Operational Gaps Into Revenue-Generating Leads
🔹 Purpose-Built CRM for Dealerships
Forget one-size-fits-all software. ELM is designed specifically for heavy equipment and truck dealerships—meaning it fits your workflows, your teams, and your customers out of the box.
🔹Lead Generation from Connected Asset Data
ELM turns fault codes, inspection reports, telematics, and fluid analysis into actionable sales and service leads—without manual entry.
🔹 Multi-OEM Integration in One Dashboard
Aggregate machine data, fault alerts, and maintenance triggers from multiple OEM platforms into a single interface your team can actually use.
🔹 Automated Follow-Up Workflows
Set rules that automatically notify the right team when a lead is created—whether from an inspection, a fault code, or a customer inquiry.
🔹Sales & Service Alignment in One Platform
Equip your sales and service teams with shared access to full machine histories, past quotes, and open opportunities—so no one works blind.
🔹 Inspection-Driven Upsells via Tech Now + TINspections
Turn inspections into revenue-generating moments. When a technician flags a wear issue, missing part, or safety concern, a lead is instantly created and routed.
Fuel Every Revenue Stream From a Single Platform
ELM turns inspections, telematics, and customer activity into profitable actions across service, rentals, equipment sales, and beyond.
| Revenue Stream | How Equipment Lead Management Helps |
|---|---|
| Parts, Service, Labor | Surfaces service leads from inspections and diagnostics, automates quoting |
| Rental Fleet Utilization | Triggers resale or service offers from usage data and return inspections |
| Extended Warranties & Maintenance | Identifies and alerts customers before expiration or major service thresholds |
| Used Equipment | Flags units ready for resale or requiring pre-sale service and inspection |
| New Equipment | Adds CRM automation to sales cycles and delivery follow-up |
| Financing Kickbacks | Improves close rates with faster lead routing and visibility into hot prospects |
Fuel Every Revenue Stream From a Single Platform
ELM turns inspections, telematics, and customer activity into profitable actions across service, rentals, equipment sales, and beyond.
| Revenue Stream | How ELM Helps |
|---|---|
| Parts, Service, Labor | Surfaces service leads from inspections and diagnostics, automates quoting |
| Rental Fleet Utilization | Triggers resale or service offers from usage data and return inspections |
| Extended Warranties & Maintenance | Identifies and alerts customers before expiration or major service thresholds |
| Used Equipment | Flags units ready for resale or requiring pre-sale service and inspection |
| New Equipment | Adds CRM automation to sales cycles and delivery follow-up |
| Financing Kickbacks | Improves close rates with faster lead routing and visibility into hot prospects |
See How ELM Turns Operations Into Opportunities
Book a personalized walkthrough and discover how your dealership can uncover hidden leads, streamline follow-up, and drive more high-margin revenue—starting day one.
See How ELM Turns Operations Into Opportunities
Book a personalized walkthrough and discover how your dealership can uncover hidden leads, streamline follow-up, and drive more high-margin revenue—starting day one.