Overcoming the Global Equipment Industry Downturn with Smart Technology and Strategic Positioning

The global construction equipment market is facing a challenging period, with predictions of a decline in 2024. Rising capital costs and decreased demand in the residential sector place pressure on equipment manufacturers and dealers alike. However, government investments in infrastructure offer a glimmer of hope for the industry.

To navigate these turbulent times, equipment dealers need to adopt proactive approaches that prioritize efficiency, smart revenue growth, and customer satisfaction. This is where technology like VizaLogix comes into play, offering an immediately available, cloud-based solution designed by Dealerships to empower revenue growth and drive profitability.

Key Challenges Facing the Equipment Industry

  • Rising Capital Costs: The increasing cost of capital makes it more expensive for dealers to invest in new equipment and technology.
  • Decreased Demand in the Residential Sector: A slowdown in the housing market has led to decreased demand for equipment.
  • Supply Chain Disruptions: Ongoing global supply chain issues have impacted the availability and delivery of equipment and parts.
  • Labor Shortages: A shortage of skilled labor is making it difficult for dealers to find and retain qualified technicians and other staff.

The Role of Government

VizaLogix offers a suite of products designed to produce high ROI and address the specific challenges facing equipment dealers:

How VizaLogix Can Help

VizaLogix offers a suite of products designed to produce high ROI and address the specific challenges facing equipment dealers:

  • Tethrit Now: This augmented reality (AR)-enabled remote support platform allows dealers to guide technicians and customers remotely through complex tasks in real-time. This reduces unproductive service trips, improves first-time fix rates, and enhances customer satisfaction. It also facilitates faster and more efficient technician training, reducing costs by up to 50%.
  • 360²: This comprehensive cloud-based platform allows dealers to connect to and monitor every piece of equipment they have ever sold, regardless of manufacturer, all within a single screen. By tracking equipment health and usage data, dealers can predict service needs and proactively schedule maintenance and repairs, increasing their parts and service revenue opportunities. The PM Dashboard simplifies preventive maintenance tasks, ensuring equipment is serviced at optimal intervals to prevent breakdowns and costly repairs.
  • Pipeline 360²: This powerful CRM plugin automates lead generation by connecting to every piece of equipment the dealer has ever sold. It monitors equipment health and usage data, converting these insights into qualified sales leads delivered automatically and directly to the dealer’s CRM. Each lead includes equipment details, owner information, identified issues, service recommendations, and next steps. This allows sales teams to focus on relationships and closing deals faster, enhancing efficiency, customer satisfaction, and revenue growth.
  • Technician Now: This mobile app and web platform bridges the gap between equipment dealers and small-to-medium businesses that make up over 50% of the aftermarket parts and service economy. By enabling customers to schedule appointments and order parts online, Technician Now allows dealers to efficiently match customers with the right technician and timeline for the job. This intelligent dispatch system ensures optimal technician utilization and real-time visibility into part availability, technician skills, and current locations.


While the global equipment industry faces significant challenges, there are also opportunities for growth and innovation. By adopting smart technologies like VizaLogix and taking advantage of government investments in infrastructure, equipment dealers can position themselves for success in the years to come. VizaLogix’s comprehensive suite of products empowers dealers to overcome challenges, improve efficiency, drive revenue growth, and ensure a brighter future for the industry.