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ELM logo

The only CRM built to turn
your equipment data into revenue.

ELM is the purpose-built dealership CRM inside the VizaLogix Service Suite. It connects every machine, job, inspection, and interaction into one system — and automatically surfaces the revenue opportunities hiding inside your own operation.

See How It Works View the Full Suite →
10x+Revenue from connected asset data
$0Implementation fees
DaysTo go live — not months
The Problem

Generic CRMs weren't built for equipment dealerships.

Salesforce and HubSpot track contacts. They don't know what a fault code means, what an inspection finding should trigger, or how to turn a machine's telematics data into a service lead.

  • Revenue opportunities buried inside equipment data go undetected
  • Sales and service teams work from separate systems with no shared view
  • Leads from inspections, diagnostics, and field findings are created manually — or not at all
  • Follow-up depends on memory rather than automated workflows
How many revenue opportunities did your team miss last month because nobody knew they existed?

Most dealerships can't answer that — because the data that would surface those opportunities is scattered across OEM portals, inspection reports, and telematics platforms that don't talk to each other. ELM connects all of it into one CRM that identifies leads automatically.

What ELM Does

Every machine. Every job. Every lead — connected.

ELM brings your data, workflows, and teams together in one purpose-built dealership CRM to unlock high-margin revenue across sales, service, and rentals.

Purpose-built CRM for dealerships
Forget one-size-fits-all software. ELM is designed specifically for equipment and truck dealerships — fitting your workflows, your teams, and your customers out of the box.
→ Built for how you operate
Lead generation from connected asset data
ELM turns fault codes, inspection reports, telematics, and fluid analysis into actionable sales and service leads — automatically, without manual entry.
→ 10x+ lead conversion potential
Multi-OEM integration in one dashboard
Aggregate machine data, fault alerts, and maintenance triggers from multiple OEM platforms into a single interface your team can actually use.
→ All OEMs, one view
Automated follow-up workflows
Set rules that automatically notify the right team when a lead is created — whether from an inspection, a fault code, or a customer inquiry. No one has to remember.
→ More leads convert
Sales & service alignment in one platform
Both teams share access to full machine histories, past quotes, and open opportunities. No one works blind. No opportunity gets duplicated or dropped.
→ One shared view
Inspection-driven upsells — connected to the suite
When a tech flags a wear issue or safety concern through Inspections or TINCapture, a lead is instantly created in ELM and routed to the right person — automatically.
→ Field findings become revenue
Revenue Impact

Fuel every revenue stream from a single platform.

ELM turns inspections, telematics, and customer activity into profitable actions across service, rentals, equipment sales, and beyond.

Revenue Stream How ELM Makes It Happen Result
Parts, Service & LaborSurfaces service leads from inspections and diagnostics, automates quoting and follow-upMore completed work
Rental FleetTriggers resale or service opportunities from usage data and return inspection resultsHigher utilization
Extended Warranties & PMIdentifies expiring warranties and maintenance thresholds — alerts your team before the customer knowsProactive revenue
Used EquipmentFlags units ready for resale or pre-sale service based on usage and inspection dataFaster inventory turn
New Equipment SalesAdds CRM automation to the sales cycle — follow-up, delivery check-ins, lifecycle lead generationShorter sales cycles
Financing KickbacksImproves close rates with faster lead routing and full visibility into hot prospectsBetter close rates
Part of the VizaLogix Service Suite

ELM is more powerful
because everything feeds into it.

As the CRM layer of the VizaLogix Service Suite, ELM receives data from every other tool — field findings from TINCapture, inspection results, remote support from TethrIt, telematics from PM Expert — and turns all of it into qualified leads and tracked opportunities automatically.

That's what makes it different from any standalone CRM. It's Step 6 of 7 in the only all-in-one service platform built exclusively for CE & Ag equipment dealers.

See the Full Suite →
The VizaLogix Service Suite — 7 tools, 1 workflow
TN
Technician NowStep 1
MA
Mobile Technician AppStep 2
TH
TethrItStep 3
IN
InspectionsStep 4
TC
TINCaptureStep 5
EL
ELM — You are hereStep 6
Also connects with ELM
PM
PM ExpertStep 7

SEE IT IN ACTION

Curious if ELM could work for you?

Want to see it in action? 20 minutes is all it takes to show you how ELM — and the full Service Suite it's part of — could work inside your dealershiP.

✓See how ELM surfaces leads your team would never spot manually
✓Understand how it connects to the rest of the suite
✓Get a clear picture of the revenue impact
✓No commitment required. Just an honest look at what's possible.
or schedule directly

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Pick a time that works for you — no back and forth.

Open Scheduling Calendar →

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ELM logo

Every Machine. Every Job. Every Lead—Connected.

ELM brings your data, workflows, and teams together to unlock high-margin revenue across sales, service, and rentals.

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